GlobalOrange / Primephonic — 2018–2019

Apple Music Classical — Database Infrastructure Architect

Discovered a rare classical music reference book, built the first-ever classical music database with genre-specific search, and created the infrastructure Apple acquired in 2021.

5M+Recordings Cataloged
1Apple Acquisition
4Payment Providers

The Da Capo Catalog Discovery

While building the classical music streaming platform at GlobalOrange (later rebranded Primephonic), I discovered the Da Capo catalog — a rare classical music reference book that contained the most comprehensive taxonomy of classical music compositions ever assembled. This discovery became the foundation of the entire database architecture.

Classical music does not fit the pop music metadata model. A single "song" might be a movement within a symphony, performed by dozens of different orchestras under different conductors, recorded across multiple decades. Standard music databases could not represent these relationships. The Da Capo catalog provided the ontology we needed.

First-Ever Classical Music Database

Architected the database infrastructure that could represent the full complexity of classical music metadata: composers, compositions, movements, performers, conductors, orchestras, recording sessions, labels, and the intricate relationships between all of them. Built genre-specific search that understood classical music vocabulary — allowing users to search by opus number, key signature, ensemble type, or historical period.

Architected the database infrastructure acquired by Apple — the foundation that became Apple Music Classical, launched in 2023 to critical acclaim.

5M+ Classical Recordings

The system cataloged over 5 million classical recordings with rich, structured metadata that enabled discovery patterns impossible on any other platform. Every recording linked to its composition, every composition to its composer, every performance to its performers — creating a navigable graph of the entire classical music world.

Payment Infrastructure

Built the complete payment infrastructure supporting Apple Pay, Google Pay, Adyen payment processing, and SSO authentication. Handled subscription management, trial periods, and multi-currency billing for a global classical music audience.

The Apple Acquisition

In 2021, Apple acquired Primephonic and its technology stack. The database architecture, search infrastructure, and metadata systems I built became the core of Apple Music Classical, which launched in March 2023. Apple described it as their most beautiful app — and beneath that beauty was the database architecture built from the Da Capo catalog discovery.

Read the full story: How a Rare Book Became Apple's Most Beautiful App →